Developing a Personal Brand

When preparing my portfolio and consolidating my work I saw the value in creating a cohesive brand visual style so set out to establish a personal brand. Starting by defining my values and the personality traits that make me ME, I began to break down the recognizable elements that I wanted to be associated with. I then transitioned to create a visual mood-board to bring my personality into a visual style. Guided by this style, I created a logo, business card, stationery, and established brand fonts, and colors.

Brand Identity

Values, Personality, and Mood Board

Colors and Fonts

Brand Color Palette and Header/Body Fonts

Additional Elements

Brand aligned Visuals, Patterns, and Material

Brand Collateral

Slide summarizing top recorded behaviors

Primary Logos

Light and Dark Primary Logos

Secondary Logos

Expanded Logo and Monotone Logo