When preparing my portfolio and consolidating my work I saw the value in creating a cohesive brand visual style so set out to establish a personal brand. Starting by defining my values and the personality traits that make me ME, I began to break down the recognizable elements that I wanted to be associated with. I then transitioned to create a visual mood-board to bring my personality into a visual style. Guided by this style, I created a logo, business card, stationery, and established brand fonts, and colors.