DANIEL POLTORAK

​PASSIONATE USER-FOCUSED DESIGNER

With years in web and graphic design, I blend creativity with technical expertise. Experienced in creating nationwide campaigns, improving high-traffic digital experiences, and translating user insights into thoughtful, effective design.

Strategic Designer

UX Specialist

Webflow Expert

I have researched and designed for a wide range of products and brands listed below:

UX Design

UX Research

GrAPHIC DESIGN

UX Design

I have come to love the process of thoughtful design in an interactive format in my UX design roles with EdPlus, and the Barrett Marketing team.

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UX Research

I saw tremendous value in starting my UX career in research to understand how users interact with online interfaces, through user outreach, surveys, and analytics.

See my UX Research

Graphic Design

From national marketing campaigns and retail promotions to logos, merchandise, and full brand systems, I create design solutions that blend creativity with strategy.

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GRAPHIC DESIGN

Maverik - Automating a Nationwide Print Campaign

At Maverik, I streamlined point-of-purchase ad (POP) production by automating repetitive Illustrator tasks, including outlining text, embedding images, and organizing print-ready exports.

The workflow saved approximately 11 hours per promotional period, or 88 hours annually. I also redesigned the Meal Deal POP signage, improving visual hierarchy and offer clarity to help customers quickly understand the promotion while maintaining Maverik’s brand identity.

Graphics and Illustrations

My experience in illustration and graphic design has been a journey of translating complex concepts into visually compelling narratives. Through a blend of creativity, technical skill, and collaboration, I've consistently crafted graphics that align with project goals and resonate with audiences.

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Foreginer Concert Marketing and Collateral

I had the privilege of designing for the iconic classic rock band, Foreigner, making an appearance the Barrett Jackson car auction.

Creating both marketing material to promote the concert and collateral that would enhance the experience of concert goers.

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Barrett Jackson Graphics

At Barrett-Jackson, one of the world’s largest collector car auctions, I worked on high-impact design projects for an event with over 300,000 attendees and record sales exceeding $220 million in a single auction. With over 50 years of history, I helped craft branding, marketing materials, and digital assets that enhanced the experience for high-profile buyers and attendees alike.

Details coming soon

Motion Graphics

I have started to explore the potential of using motion graphics to bring my UX designs to life. With increasing browser support and light weight files like Lottie, I have found more opportunities to apply these skills.

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Motion Graphics

I have started to explore the potential of using motion graphics to bring my UX designs to life. With increasing browser support and light weight files like Lottie, I have found more opportunities to apply these skills.

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ASU Honors College
Marketing and Mentorship

On the Barrett Marketing Team I worked with a group of student workers to create marketing collateral for print, TV, and social media outputs. I stayed on the team for multiple years in a limited capacity to lead critiques, offer guidance to new designers, and provide UX help with the recent website overhaul (bringing it onto the University's design system).

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Design System Cheat Sheet

I had the opportunity to dive into ASU Online's design system, RDS. By reviewing the many guidelines and templates in this powerful Designer/Developer resource, I created a concise cheat sheet of easily overlooked protocols and commonly used standards.

UX DESIGN

Tutorial Interface

Created an in depth introduction sequence informing the user of the tools and controls of Geodesign, a complex urban planning game that teaches university students the nuances of planning city infrastructure and communicating decisions with stakeholders.

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Leavenworth Outdoor Ice Rink Startup

Established a cohesive digital presence to showcase the business's quality and attract investor support. Developed branding, investment pitch presentations, and an interactive website with brand-aligned illustrations and motion graphics.

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Artist Portfolio with Interactive Gallery

Created a web presence for Arizona artist Suzy Almblade complete with scroll animations and a JS powered gallery that allows users to adjust the size of a masonry style gallery highlighting art pieces of various shapes and sizes.

Details coming soonSee the live site

BopSwap App Design

For my senior thesis with Barrett the Honors College, I took on creating an app concept that combined my love for sharing music with my passion for UX design to create an app interface to connect with others through music and find new things to listen to.

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Admissions Page Redesign

While working at EdPlus I was tasked with researching and redesigning an admissions page template, to be used for over 10 different student types on one of the highest converting pages on the ASU online website.

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Dreamscape VR Classroom

Created VR prototype of a 3D map feature that allows students to navigate the Immersive Classroom virtual world, providing them with autonomy and engaging them in exploration.

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UX RESEARCH

ASU Mobile App
UX Case Study

How does an app made for on campus students serve a vast population of online learners? With this project I got in touch with the online learner demographic to see how the ASU mobile app could better serve them.

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Air University
Post Launch Analysis

A post launch analysis to evaluate how users were interacting with the Air University platform. I reviewed user recordings of the an Airforce training user portal for user behaviors, bugs, and UX wins to make impactful design recommendations.

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Digestible UX Insights

I was in charge of carrying out UX research analyses and and summarizing findings into a scannable one-pagers that delivered important insights and action items in a concise and accessible manner. This included ongoing research on ASU online as well as dives into partners' sites such as Uber, Starbucks, and Study Hall.

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Daniel Poltorak

Portfolio Designed and developed by yours truly!