UX ANALYSIS ONE-PAGERS

As a UX researcher, I had the opportunity to dive into the ASU online site and work with partnered brands like Uber, Study Hall, and Starbucks, to analyze landing page performance.

A significant portion of my job was ongoing research on the ASU online website (our primary product). For these projects I would review hundreds of user recordings and gather high level trends for specific pages which I would check against Google analytic data and report out on in simple, scannable a one page analysis like the ones seen above.

With this task I had the opportunity to become extremely in touch with the users, communicate findings across multiple teams and upper level leadership, and use the expertise and familiarity I developed with our products to create informed recommendations to help with the design and functionality. Putting these together on a regular basis meant that I was able to dial in this process and stay up to date on the ever-changing site.