PASSIONATE USER-FOCUSED DESIGNER
With years in web and graphic design, I blend creativity with technical expertise. I know the web inside and out—from HTML and CSS to UX research—ensuring designs that are both visually compelling and strategically effective in engaging and converting your audience.
UX Specialist
Webflow Expert
Strategic Designer
I have researched and designed for a wide range of products and brands listed below:
I have come to love the process of thoughtful design in an interactive format in my UX design roles with Barrett-Jackson, EdPlus, and the Barrett Marketing team.
I saw tremendous value in starting my UX career in research to understand how users interact with online interfaces, through user outreach, surveys, and analytics.
From creating merch and logos to ground-up brand development, I have found graphic design to be a fulfilling outlet for creativity.
Created an in depth introduction sequence informing the user of the tools and controls of Geodesign, a complex urban planning game that teaches university students the nuances of planning city infrastructure and communicating decisions with stakeholders.
View project detailsPlay the Game!Established a cohesive digital presence to showcase the business's quality and attract investor support. Developed branding, investment pitch presentations, and an interactive website with brand-aligned illustrations and motion graphics.
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Created a web presence for Arizona artist Suzy Almblade complete with scroll animations and a JS powered gallery that allows users to adjust the size of a masonry style gallery highlighting art pieces of various shapes and sizes.
Details coming soonSee the live siteLead project management and design efforts for GIT Creative Agency's work creating a brand identity, and website design for local nonprofit, Southeast Valley Alliance.
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Freelance UX case study and website redesign focused on driving website conversions and bringing bookings from a third party site to the in house website saving the website owner 25% in commissions.
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Created VR prototype of a 3D map feature that allows students to navigate the Immersive Classroom virtual world, providing them with autonomy and engaging them in exploration.
Ask for details!While working at EdPlus I was tasked with researching and redesigning an admissions page template, to be used for over 10 different student types on one of the highest converting pages on the ASU online website.
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I had the privilege of designing for the iconic classic rock band, Foreigner, making an appearance the Barrett Jackson car auction.
Creating both marketing material to promote the concert and collateral that would enhance the experience of concert goers.
At Barrett-Jackson, one of the world’s largest collector car auctions, I worked on high-impact design projects for an event with over 300,000 attendees and record sales exceeding $220 million in a single auction. With over 50 years of history, I helped craft branding, marketing materials, and digital assets that enhanced the experience for high-profile buyers and attendees alike.
Details coming soon
I have started to explore the potential of using motion graphics to bring my UX designs to life. With increasing browser support and light weight files like Lottie, I have found more opportunities to apply these skills.
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I have started to explore the potential of using motion graphics to bring my UX designs to life. With increasing browser support and light weight files like Lottie, I have found more opportunities to apply these skills.
View project DetailsOn the Barrett Marketing Team I worked with a group of student workers to create marketing collateral for print, TV, and social media outputs. I stayed on the team for multiple years in a limited capacity to lead critiques, offer guidance to new designers, and provide UX help with the recent website overhaul (bringing it onto the University's design system).
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I had the opportunity to dive into ASU Online's design system, RDS. By reviewing the many guidelines and templates in this powerful Designer/Developer resource, I created a concise cheat sheet of easily overlooked protocols and commonly used standards.
My experience in illustration and graphic design has been a journey of translating complex concepts into visually compelling narratives. Through a blend of creativity, technical skill, and collaboration, I've consistently crafted graphics that align with project goals and resonate with audiences.
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How does an app made for on campus students serve a vast population of online learners? With this project I got in touch with the online learner demographic to see how the ASU mobile app could better serve them.
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A post launch analysis to evaluate how users were interacting with the Air University platform. I reviewed user recordings of the an Airforce training user portal for user behaviors, bugs, and UX wins to make impactful design recommendations.
View project DetailsI was in charge of carrying out UX research analyses and and summarizing findings into a scannable one-pagers that delivered important insights and action items in a concise and accessible manner. This included ongoing research on ASU online as well as dives into partners' sites such as Uber, Starbucks, and Study Hall.
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