PASSIONATE USER-FOCUSED DESIGNER
After over 3 years in graphic and web design, I understand the process start to finish. With a background in development, research, and robust experience in design, I know the web down to the slashes and brackets of HTML and CSS, and understand how real users think and act through my work as a UX researcher, which helps me deliver effective designs tailored to a target audience.
I have researched and designed for a wide range of products and brands listed below:
I have come to love the process of thoughtful design in an interactive format in my UX design roles with Barrett-Jackson, EdPlus, and the Barrett Marketing team.
I saw tremendous value in starting my UX career in research to understand how users interact with online interfaces, through user-tests, surveys, and analytics.
From creating merch and logos to whole brand guidelines I have found graphic design to be a valuable outlet for creativity.
Created an in depth introduction sequence informing the user of the tools and controls of Geodesign, a complex urban planning game that teaches university students the nuances of planning city infrastructure and communicating decisions with stakeholders.
View project detailsPlay the Game!While working at EdPlus I was tasked with researching and redesigning an admissions page template, to be used for over 10 different student types on one of the highest converting pages on the ASU online website.
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Created VR prototype of a 3D map feature that allows students to navigate the Immersive Classroom virtual world, providing them with autonomy and engaging them in exploration.
Ask for details!Lead project management and design efforts for GIT Creative Agency's work creating a brand identity, and website design for local nonprofit, Southeast Valley Alliance.
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Freelance UX case study and website redesign focused on driving website conversions and bringing bookings from a third party site to the in house website saving the website owner 25% in commissions.
View project detailsSee the live siteHow does an app made for on campus students serve a vast population of online learners? With this project I got in touch with the online learner demographic to see how the ASU mobile app could better serve them.
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A post launch analysis to evaluate how users were interacting with the Air University platform. I reviewed user recordings of the an Airforce training user portal for user behaviors, bugs, and UX wins to make impactful design recommendations.
View project DetailsI was in charge of carrying out UX research analyses and and summarizing findings into a scannable one-pagers that delivered important insights and action items in a concise and accessible manner. This included ongoing research on ASU online as well as dives into partners' sites such as Uber, Starbucks, and Study Hall.
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Crafted concise and compelling social media posts with vibrant visuals and strategic use of emojis and hashtags.
Designed bold airport displays and billboards featuring larger-than-life images of performers to capture attention.
Created versatile flyers conveying essential concert information while exuding energy and vibe.
On the Barrett Marketing Team I worked with a group of student workers to create marketing collateral for print, TV, and social media outputs. I stayed on the team for multiple years in a limited capacity to lead critiques, offer guidance to new designers, and provide UX help with the recent website overhaul (bringing it onto the University's design system).
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I have started to explore the potential of using motion graphics to bring my UX designs to life. With increasing browser support and light weight files like Lottie, I have found more opportunities to apply these skills.
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I have started to explore the potential of using motion graphics to bring my UX designs to life. With increasing browser support and light weight files like Lottie, I have found more opportunities to apply these skills.
View project DetailsMy experience in illustration and graphic design has been a journey of translating complex concepts into visually compelling narratives. Through a blend of creativity, technical skill, and collaboration, I've consistently crafted graphics that align with project goals and resonate with audiences.
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I had the opportunity to dive into ASU Online's design system, RDS. By reviewing the many guidelines and templates in this powerful Designer/Developer resource, I created a concise cheat sheet of easily overlooked protocols and commonly used standards.
